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The woman behind the brand.
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Brand Story
Born for Beauty
The niece of a Hungarian chemist, Estée was trained in the art of face creams at an early age.
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Inspiration
The Start of Something Beautiful
Estée built her company with the perfect mix of know-how, dedication, persistence, passion, family commitment–and a lot of free samples.
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Inspiration
Beauty Breakthroughs
“Success depends on daring to act on dreams,” according to Estée, who turned a homespun cream into a global cosmetics empire.
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A Good Egg
The star ingredient. more
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Globe Trotter
Estée goes global. more
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Read Her Lips
Estée realized that the success of her lipsticks
often came down to their names. more
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Lab Partners
Always the
highest quality. more
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Three Minute Beauty
Estée believed "3 minutes is all
beauty should ever take." more
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Face Value
In 1956, Estée launched her most luxurious cream yet. more
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Family First
Family was always her priority. more
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Inspiration
Going the Distance
Estée Lauder began expanding internationally in 1960 and is now sold in over 150 countries across the globe.
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The secret 5%. more
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A Most Precious and Private Scent
A scent she could recognize anywhere. more
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Model Citizens
"My women are elegant achievers…strong and smart." more
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Where the Heart is
Settings of inspiration. more
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The Little Brown Bottle with Big Results
The first serum to repair skin’s appearance during the night. more